Domestic Tractor Sales December 2024: 13.97% Growth, 50,986 Units Sold

Key Highlights

• Domestic tractor sales in December 2024 rose by 13.97%, reaching 50,986 units.
• M&M Group led with 22,019 units, a 22.14% growth, and gained 2.89% market share.
• Sonalika recorded the highest growth of 31%, selling 7,632 tractors.
• Escorts Kubota and New Holland saw major declines of 12.48% and 24.08%, respectively.
• John Deere overtook Escorts Kubota with 5,192 units and a 22.95% growth rate.

In December 2024, the domestic tractor industry in India showed robust growth, with sales increasing by 13.97%. A total of 50,986 tractors were sold compared to 44,735 units in December 2023. This growth highlights positive trends in the sector, despite some brands facing challenges.

Also Read: Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold

Domestic Tractor Sales Report Dec 2024 - Brand Wise Performance:

Brand-Wise Tractor Sales Performance

M&M Group (Mahindra)

M&M Group (Mahindra Tractors) led the market with exceptional growth, selling 22,019 tractors in December 2024. This marks a 22.14% rise compared to the 18,028 units sold in December 2023. Additionally, the company's market share increased by 2.89%, reflecting their strong market presence and strategic planning.

Also Read: Mahindra Tractor Sales Rise in December 2024, Showing 22% Growth

TAFE

TAFE group recorded moderate growth, selling 8,249 tractors in December 2024—a 12.31% increase from 7,345 units in December 2023. However, TAFE’s market share saw a slight dip of 0.24%, indicating mixed performance.

Sonalika

Sonalika achieved remarkable growth, with 7,632 tractors sold in December 2024, a 31.00% increase from 5,826 units in December 2023. The brand also gained 1.95% in market share, showcasing its growing dominance.

John Deere

John Deere saw impressive growth, selling 5,192 tractors in December 2024, up 22.95% from 4,223 units in December 2023. The brand’s market share rose by 0.74%, overtaking Escorts Kubota in sales.

Escorts Kubota

Escorts Kubota reported a decline, selling 5,016 tractors in December 2024—12.48% less than the 5,731 units sold in December 2023. The brand’s market share fell by 2.97%, highlighting challenges in maintaining its position.

Also Read: Escorts Kubota Tractor Sales Report December 2024: 5,016 Tractors Sold with 12.5% Decline

New Holland

New Holland faced significant challenges, with sales dropping by 24.08%. The brand sold 1,567 tractors in December 2024 compared to 2,064 units in December 2023. Their market share decreased by 1.54%.

Preet

Preet sold 318 tractors in December 2024, a 24.47% decline from the 421 units sold in December 2023. The brand’s market share also dropped by 0.32%.

Indo Farm

Indo Farm sold 294 tractors in December 2024, marking a 28.64% decrease from the 412 units sold in December 2023. Their market share fell by 0.34%, indicating competitive pressure.

Also Read: Indo Farm Equipment to Raise ₹260 Crore via IPO Opening Dec 31

VST

VST sold 235 tractors in December 2024, down 11.32% from 265 units in December 2023. Their market share saw a minor decline of 0.13%.

Also Read: VST Tractor and Power Tillers Sales Report December 2024: 365 Tractors & 3007 Power Tillers Sold

ACE

ACE experienced steady growth, selling 230 tractors in December 2024—a 13.30% increase from 203 units in December 2023. Their market share remained stable at 0.45%.

Captain Tractor

Captain Tractor sold 192 units in December 2024, a 9.09% increase from 176 units in December 2023. Despite sales growth, the market share dropped slightly by 0.02%.

SDF

SDF sold 42 tractors in December 2024, a marginal increase of 2.44% from the 41 units sold in December 2023. However, their market share declined by 0.01%.

Also Read: 7 Winter Tips to Keep Your Tractor in Top Condition This Winter

CMV360 Says

The tractor industry in India demonstrated strong overall growth in December 2024, with key players like M&M Group, Sonalika, and John Deere achieving notable success. However, challenges persist for some brands, such as Escorts Kubota and New Holland, as they face declining sales and market share. This performance underscores the dynamic nature of the tractor market, with opportunities for growth and competition shaping the industry’s future.