Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold

Key Highlights

• Domestic tractor sales in November 2024 declined by 1.33%, with 71,300 units sold compared to 72,259 in November 2023.
• M&M Group grew by 2.18%, selling 31,746 units and increasing its market share to 44.52%.
• John Deere saw 20.60% growth, selling 5,508 units, with its market share rising to 7.73%.
• Sonalika and Escorts Kubota faced significant declines in sales, dropping by 14.37% and 8.13%, respectively.
• Captain recorded the highest growth, up by 38.46%, selling 234 units and increasing its market share to 0.33%.

The domestic tractor industry in November 2024 witnessed a 1.33% decline in sales compared to the same period last year. A total of 71,300 tractors were sold, compared to 72,259 units in November 2023. While some manufacturers recorded positive growth, others faced significant challenges, impacting the overall industry performance.

Also Read: Domestic Tractor Sales Rise in October 2024: 1,44,675 Units Sold with 22.37% Growth

Domestic Tractor Sales Report Nov 2024 - Brand Wise Performance

M&M Group (Mahindra)

M&M Group (Mahindra Tractors) sold 31,746 units in November 2024, registering a growth of 2.18% compared to 31,069 units in November 2023. Its market share increased from 43.00% to 44.52%, marking an improvement of 1.53%. M&M Group continues to dominate the domestic tractor market, solidifying its position as the leading manufacturer.

Also Read: Mahindra Tractor Sales Report November 2024: 33,378 Units Sold, 4% Growth

Tafe Group

Tafe Group recorded sales of 11,918 units in November 2024, a slight decline of 1.61% from 12,113 units last year. Its market share also reduced marginally from 16.76% to 16.72%, a drop of 0.05%. Despite the minor setbacks, Tafe remains a key player in the industry.

Also Read: Massey Ferguson 254 DI Dynasmart CNG Tractor Launched in India

Sonalika

Sonalika reported a sharp 14.37% decline in sales, selling 8,812 units in November 2024 compared to 10,291 units last year. Its market share fell from 14.24% to 12.36%, a decrease of 1.88%. The decline highlights the brand's struggle to maintain its market position this month.

Escorts Kubota

Escorts Kubota sold 8,730 units in November 2024, down by 8.13% from 9,503 units in November 2023. Its market share dropped from 13.15% to 12.24%, reflecting a decrease of 0.91%. The brand’s performance indicates challenges in retaining its market presence.

Also Read: Escorts Kubota Tractor Sales Report November 2024: 8,974 Tractors Sold, 9.4% Drop

John Deere

John Deere emerged as one of the top performers, with sales of 5,508 units in November 2024, a remarkable 20.60% increase from 4,567 units in November 2023. Its market share grew from 6.32% to 7.73%, an improvement of 1.40%. This growth highlights the brand’s increasing popularity among farmers.

New Holland

New Holland sold 3,014 units in November 2024, slightly below the 3,076 units sold in November 2023, registering a decline of 2.02%. Its market share dipped marginally from 4.26% to 4.23%, a reduction of 0.03%. The brand continues to hold its position with a stable performance.

Preet

Preet recorded sales of 373 units in November 2024, an 18.02% drop from 455 units last year. Its market share decreased from 0.63% to 0.52%, a decline of 0.11%. The significant drop indicates challenges faced by the brand in maintaining sales momentum.

Indo Farm

Indo Farm sold 362 units in November 2024, a steep decline of 21.30% from 460 units in November 2023. Its market share dropped from 0.64% to 0.51%, a decrease of 0.13%. The figures reflect the brand's struggle to compete effectively in the market.

VST

VST recorded a 24.02% increase in sales, selling 284 units in November 2024 compared to 229 units last year. Its market share grew from 0.32% to 0.40%, an improvement of 0.08%. The growth reflects the brand’s rising demand among farmers seeking compact and efficient tractors.

Also Read: VST Tractor and Power Tiller Sales Report for November 2024: 2,251 Units Sold, Positive Growth in Both Sectors

ACE

ACE sold 257 units in November 2024, a decline of 5.51% from 272 units last year. Its market share slightly reduced from 0.38% to 0.36%, a drop of 0.02%. Despite the decrease, ACE remains a reliable choice for its durable tractor models.

Captain

Captain achieved the highest growth rate among all manufacturers, selling 234 units in November 2024, a 38.46% increase from 169 units last year. Its market share rose from 0.23% to 0.33%, a gain of 0.09%. The brand’s strong performance highlights its growing popularity.

SDF

SDF sold 62 tractors in November 2024, a 12.73% increase from 55 units last year. Its market share grew from 0.08% to 0.09%, an increase of 0.01%. While the sales volume is small, SDF showed consistent progress.

Also Read: Mahindra Tractors Honors Top Farmers at 'Millionaire Farmer of India Awards 2024'

CMV360 Says

The domestic tractor industry saw a mixed performance in November 2024. While the overall sales dropped by 1.33%, brands like John Deere, VST, Captain, and SDF achieved notable growth. M&M Group remains the market leader, holding nearly 45% of the market share. On the other hand, brands like Sonalika, Escorts Kubota, and Indo Farm faced challenges, reflecting the competitive nature of the industry.

Farmers can expect innovative launches and enhanced models in the coming months, as manufacturers aim to boost sales and strengthen their market positions. Stay updated for more industry insights!