Mahindra Tractors Crosses 40 Lakh Sales Milestone

Key Highlights

• Mahindra Tractors achieves a 40 lakh unit sales milestone globally.
• Celebrating 60 years of industry leadership and innovation.
• Commitment to farmer empowerment through cutting-edge technology.
• An extensive network of 1200 dealer partners ensures customer satisfaction.
• Expansion into global markets with innovative tractor platforms.

Mahindra Tractors, renowned for their robust design and adaptability to various farming conditions, has achieved the remarkable feat of selling 40 lakh tractor units worldwide. This milestone underscores the unwavering trust and loyalty of millions of customers in Mahindra's agricultural machinery.

A Journey of Success

From its establishment in 1963 with the launch of its first tractor in partnership with International Harvester Inc., Mahindra Tractors has consistently pushed boundaries in the agricultural equipment sector. Over the years, the company has achieved significant milestones, including surpassing the production of 1 million units in 2004 and claiming the title of the world's highest-selling tractor manufacturer by volume in 2009. Now, in March 2024, Mahindra proudly celebrates the sale of its 40th lakh tractor unit, marking another milestone in its notable journey.

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Celebrating 60 Years of Excellence

Hemant Sikka, President of Mahindra's Farm Equipment Sector, expressed immense pride in the company's achievements, noting that reaching the 40 lakh milestone coincides with Mahindra's 60th year in the tractor business. He extended heartfelt gratitude to customers, farmers, partners, and teams, emphasizing their pivotal role in Mahindra's transformative journey.

Continuing Innovation and Customer Focus

Vikram Wagh, CEO of Mahindra Tractors, restates the company's commitment to meeting the diverse needs of Indian farmers. He highlighted Mahindra's relentless pursuit of innovation, evidenced by its wide range of tractor models tailored to specific farming requirements. With over 390 models in its portfolio, Mahindra ensures that farmers have access to cutting-edge technology and reliable machinery to enhance productivity.

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Customer-Centric Approach

Mahindra Tractors has established a robust network of over 1200 dealer partners across India, ensuring seamless access to sales, service, and spare parts support for customers. This customer-centric approach has been instrumental in Mahindra's success, fostering strong relationships with farmers and bolstering the brand's reputation for reliability and customer satisfaction.

Honoring Customers and Expanding Globally

To celebrate its 40 lakh customers, Mahindra launched a digital video commercial titled '40 lakh happy customers and 60 years of brand trust.' Additionally, the company introduced new offers on its products and services as a token of appreciation for its loyal customer base. The campaign, centered around the color red symbolizing prosperity, resonates with Mahindra's commitment to empowering farmers and fostering agricultural growth.

Mahindra's global footprint extends to over 50 countries across six continents, with the U.S. emerging as its largest market outside India. Recently, Mahindra unveiled its Global Light Weight tractor platform, the OJA, developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. This innovative platform marks Mahindra's debut in ASEAN markets, starting with Thailand in 2024, followed by Europe in 2025. By expanding its presence globally, Mahindra aims to solidify its position as a leading tractor brand in the global market, furthering its mission of transforming farming and enriching lives.

Mahindra's success story continues to unfold, driven by its unwavering commitment to innovation, customer satisfaction, and the empowerment of farmers worldwide.

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CMV360 Says

Mahindra Tractor’s milestone of selling 40 lakh units signifies a journey of excellence spanning 60 years. With a relentless focus on innovation and customer satisfaction, Mahindra remains committed to empowering farmers globally. As it expands its reach, the company maintains its dedication to transforming farming and enriching lives worldwide.