Ad
Ad
Mahindra Tractors, renowned for their robust design and adaptability to various farming conditions, has achieved the remarkable feat of selling 40 lakh tractor units worldwide. This milestone underscores the unwavering trust and loyalty of millions of customers in Mahindra's agricultural machinery.
From its establishment in 1963 with the launch of its first tractor in partnership with International Harvester Inc., Mahindra Tractors has consistently pushed boundaries in the agricultural equipment sector. Over the years, the company has achieved significant milestones, including surpassing the production of 1 million units in 2004 and claiming the title of the world's highest-selling tractor manufacturer by volume in 2009. Now, in March 2024, Mahindra proudly celebrates the sale of its 40th lakh tractor unit, marking another milestone in its notable journey.
Also Read: Subsidy of 60% Available on Tractor Rotavators: Know more
Hemant Sikka, President of Mahindra's Farm Equipment Sector, expressed immense pride in the company's achievements, noting that reaching the 40 lakh milestone coincides with Mahindra's 60th year in the tractor business. He extended heartfelt gratitude to customers, farmers, partners, and teams, emphasizing their pivotal role in Mahindra's transformative journey.
Vikram Wagh, CEO of Mahindra Tractors, restates the company's commitment to meeting the diverse needs of Indian farmers. He highlighted Mahindra's relentless pursuit of innovation, evidenced by its wide range of tractor models tailored to specific farming requirements. With over 390 models in its portfolio, Mahindra ensures that farmers have access to cutting-edge technology and reliable machinery to enhance productivity.
Also Read: Top Mahindra 60 HP Tractor Models: Prices & Specs in India
Mahindra Tractors has established a robust network of over 1200 dealer partners across India, ensuring seamless access to sales, service, and spare parts support for customers. This customer-centric approach has been instrumental in Mahindra's success, fostering strong relationships with farmers and bolstering the brand's reputation for reliability and customer satisfaction.
To celebrate its 40 lakh customers, Mahindra launched a digital video commercial titled '40 lakh happy customers and 60 years of brand trust.' Additionally, the company introduced new offers on its products and services as a token of appreciation for its loyal customer base. The campaign, centered around the color red symbolizing prosperity, resonates with Mahindra's commitment to empowering farmers and fostering agricultural growth.
Mahindra's global footprint extends to over 50 countries across six continents, with the U.S. emerging as its largest market outside India. Recently, Mahindra unveiled its Global Light Weight tractor platform, the OJA, developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. This innovative platform marks Mahindra's debut in ASEAN markets, starting with Thailand in 2024, followed by Europe in 2025. By expanding its presence globally, Mahindra aims to solidify its position as a leading tractor brand in the global market, furthering its mission of transforming farming and enriching lives.
Mahindra's success story continues to unfold, driven by its unwavering commitment to innovation, customer satisfaction, and the empowerment of farmers worldwide.
Also Read: Sesame Summer Cultivation: A Path to Farmer Prosperity with Successful Research
Mahindra Tractor’s milestone of selling 40 lakh units signifies a journey of excellence spanning 60 years. With a relentless focus on innovation and customer satisfaction, Mahindra remains committed to empowering farmers globally. As it expands its reach, the company maintains its dedication to transforming farming and enriching lives worldwide.
Why Farmers Should Buy 40–50 HP Tractors and What are their Benefits?
Discover the top 40–50 HP tractors, prices, benefits, and best models for Indian farmers. Ideal for farming and commercial use....
11-Mar-25 10:42 AM
Read Full NewsDomestic Tractor Sales Report February 2025: 14.28% Growth, 59,165 Units Sold
Indian tractor sales rose 14.28% in Feb 2025, reaching 59,165 units. M&M led sales, while SDF posted the highest growth....
06-Mar-25 12:48 PM
Read Full NewsFADA Retail Tractor Sales Report February 2025: 65,574 Units Sold with Mahindra Leading the Market
Mahindra leads February 2025 tractor sales with 15,510 units. Overall market sees a decline from the February 2024 figures....
06-Mar-25 10:14 AM
Read Full NewsJharkhand Government Announces Rs 140 Crore for Agricultural Equipment Distribution Scheme
Jharkhand government announces Rs 140 crore for farm equipment subsidy, benefiting 8,400 farmers with modern agricultural tools and support....
05-Mar-25 12:27 PM
Read Full NewsSonalika Records Highest-Ever YTD Tractor Sales of 10,493 Units in Feb 2025
Sonalika Tractors achieves a record 10,493 sales in Feb 2025, marking the highest-ever YTD domestic sales and strong industry growth....
04-Mar-25 07:18 AM
Read Full NewsVST Tractor Sales Report February 2025: 3,260 Units Sold
VST sold 3,260 units in Feb 2025, a 21.82% decline. Tractor sales dropped 22.41%, and power tillers fell 21.75%....
03-Mar-25 05:09 AM
Read Full NewsAd
Ad
Comprehensive Guide to Tractor Transmission System: Types, Functions, and Future Innovations
12-Mar-2025
Modern Tractors and Precision Farming: Transforming Agriculture for Sustainability
05-Feb-2025
Top 10 Tractors Under 30 HP in India 2025: Guide
03-Feb-2025
New Holland 3630 TX Super Plus vs Farmtrac 60 PowerMaxx: Detailed Comparison
15-Jan-2025
Swaraj 735 FE Vs Eicher 380 2WD Prima G3: Detailed Comparison
14-Jan-2025
How to Choose the Perfect Tractor for Your Farm: A Comprehensive Guide
09-Jan-2025
View All Articles
As featured on:
Registered Office Address
Delente Technologies Pvt. Ltd.
M3M Cosmopolitan, 12th Cosmopolitan,
Golf Course Ext Rd, Sector 66, Gurugram, Haryana
pincode - 122002