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Domestic Tractors Sales Report August 2024: 5.39% Sales Drop, 50,134 Units Sold

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By Robin Kumar AttriUpdated On: 05-Feb-25 01:35 PM

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Robin Kumar Attri |Updated On: 05-Feb-25 01:35 PM

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August 2024 saw a 5.39% drop in domestic tractor sales, with Mahindra and Escorts slightly increasing their market shares.

Domestic Tractors Sales Report August 2024: 5.39% Sales Drop, 50,134 Units Sold

Key Highlights

Overall sales dropped by 5.39%.
Mahindra's market share increased by 1.96%.
TAFE Group's sales declined by 15.05%.
Kubota experienced a 16.36% drop in sales.
VST saw a slight 1.61% sales growth.

The latest report on domestic tractor sales for August 2024 shows a decline of 5.39% compared to the same period last year. In total, the leading companies in the industry sold 50,134 units this August, down from 52,991 units in August 2023. Despite this decrease, experts remain optimistic about future growth opportunities in the industry.

Domestic Tractor Sales Report August 2024 Table - Brand Wise

Manufacturer	Aug'24	Aug'23	% Growth	MS Aug'24	MS Aug'23	MS YoY
M&M Group	20,518	20,647	-0.62%	40.93%	38.96%	1.96
Tafe Group	8,247	9,708	-15.05%	16.45%	18.32%	-1.87
Sonalika	6,493	6,984	-7.03%	12.95%	13.18%	-0.23
Escorts	5,205	5,198	0.13%	10.38%	9.81%	0.57
John Deere	4,770	4,986	-4.33%	9.51%	9.41%	0.11
New Holland	2,321	2,210	5.02%	4.63%	4.17%	0.46
Kubota	1,038	1,241	-16.36%	2.07%	2.34%	-0.27
Preet	349	425	-17.88%	0.70%	0.80%	-0.11
Indo Farm	322	440	-26.82%	0.64%	0.83%	-0.19
VST	315	310	1.61%	0.63%	0.59%	0.04
Captain	301	550	-45.27%	0.60%	1.04%	-0.44
ACE	216	249	-13.25%	0.43%	0.47%	-0.04
SDF	39	43	-9.30%	0.08%	0.08%	0.00
Total	50,134	52,991	-5.39%	100.00%	100.00%	-

M&M Group

Mahindra, the longstanding leader in the domestic tractor market, experienced a slight drop in its sales, with a 0.62% decrease compared to August 2023. The company sold 20,518 tractors this August, down from 20,647 units last year. However, Mahindra's market share increased by 1.96%, solidifying its dominance in the market.

Also Read: Mahindra Tractor Sales Report August 2024: Domestic Sales Drop by 1%, Exports Soar 36%

TAFE Group

TAFE Group, the second-largest tractor manufacturer in India, also faced a significant drop in its sales, with a 15.05% decrease. The company sold 8,247 units in August 2024, down from 9,708 units in the same month last year. This decline also led to a 1.87% reduction in its market share.

Sonalika

Sonalika reported a 7.03% decline in its sales, selling 6,493 units in August 2024 compared to 6,984 units in August 2023. This decrease also resulted in a 0.23% drop in the company's market share.

Escorts

Escorts Tractors managed to maintain stable sales, with a slight increase of 0.13%. The company sold 5,205 units this August, just above the 5,198 units sold last year. Their market share grew by 0.57%.

Also Read: Escorts Kubota Tractor Sales Report August 2024: 0.4% Growth, 5,614 Units Sold

John Deere

John Deere saw a 4.33% decline in sales, selling 4,770 units in August 2024 compared to 4,986 units in the same month last year. Despite the drop in sales, the company's market share increased by 0.11%.

New Holland

New Holland experienced a 5.02% growth in sales, selling 2,321 units in August 2024 compared to 2,210 units last year. However, the company's market share saw a slight decrease of 0.46%.

Kubota

Kubota, the Japanese tractor manufacturer, witnessed a 16.36% drop in its sales, with 1,038 units sold in August 2024, down from 1,241 units in August 2023. The company's market share also decreased by 0.27%.

Preet

Preet Tractors saw a significant decrease in its sales, with a 17.88% drop. The company sold 349 units in August 2024, down from 425 units last year. This also led to a 0.11% reduction in market share.