New Holland's Skill Development Project Saksham for Youth

Key Highlights

• New Holland's rural youth skill initiative project Saksham.
• Focus on certifying AG and automotive sales professionals.
• Eligibility criteria are 12th grade, 18+, in specified regions.
• Practical Three months with dealerships.
• Commitment to Empowering youth through various initiatives.
• Transforming lives and fostering economic growth.

In a significant move towards promoting skill development and empowering underprivileged youth in rural areas, New Holland, a renowned brand of CNH, has launched Project 'Saksham.' The initiative aligns with the National Skill Development Mission and the UN Sustainable Development Goals (SDGs) and is conducted in collaboration with SEEDS - Social Empowerment & Economic Development Society.

Creating a Skilled Workforce for the Automotive Industry

Project Saksham aims to create a pool of skilled and certified automotive sales professionals specifically catering to the AG and automotive industry. The focus is on individuals with a minimum education level of 12th grade, aged 18 and above, residing in Uttar Pradesh, Madhya Pradesh, Haryana, and Maharashtra.

Bridging the Gap with Relevant Skills

Sandeep Gupta, Sales Director of Agriculture Segment, CNH India, expressed his enthusiasm about the project, stating, "Our Project Saksham is committed to providing rural youth with relevant skills for the modern world. Through this initiative, we intend to equip them with the necessary skills that will enable possible placement opportunities, creating a positive impact on the economy."

Comprehensive Training Program

The training program encompasses a comprehensive curriculum covering various aspects of Automotive Sales Assistant roles. From handling sales leads to closing sales pitches, effective communication, teamwork, and resolving customer queries, to after-sales activities, the participants gain practical experience under New Holland's authorized dealerships.

Boot Camp Kickstarts the Journey

To kickstart the program, a Boot Camp for theory, product, and soft skill training was conducted in Samalkha, Haryana, from 6 to 8 February 2024. The Boot Camp serves as the foundation for the subsequent three-month practical training period, where participants will work closely with New Holland dealerships.

Transforming Lives Through Skill Development

New Holland's commitment to empowering unemployed youth is evident through initiatives like LEAD and Hunar, which offer skill development and entrepreneurship training. These initiatives have already transformed 15,000 families in India, showcasing the brand's dedication to making a positive societal impact.

Driving Efficiency and Productivity in Agriculture

New Holland, known for its innovative agricultural solutions, offers a wide range of tractors, combine harvesters, and agricultural implements. These products are designed to enhance efficiency and productivity across various applications such as tillage, plantation, harvesting, post-harvesting, commercial applications, and haulage.

Also Read: Piyush Goyal unveils 'e-Kisan Upaj Nidhi,' digitally transforming Indian agriculture for 'Viksit Bharat'

CMV360 Says

With Project Saksham, New Holland continues to contribute to the development of a skilled workforce and overall economic growth, fostering a brighter future for the underprivileged youth in rural India.