Ad
Ad
Ad
Swaraj Tractors, a prominent entity under the Mahindra Group, has initiated a nationwide campaign titled ‘Josh Ka Swaran Utsav’ to coincide with the brand's Golden Jubilee. The campaign aims to pay homage to Indian farmers, integral to the success of the Swaraj Tractors while unveiling its latest range of tractors, the 'Naya Swaraj', to foster stronger connections with farmers across the nation.
Symbolizing five decades of excellence, Swaraj has launched the ‘Josh ka Swaran Utsav' campaign, embarking on an extensive journey across the country, commencing from North India. This initiative serves as a vibrant platform for direct engagement with farmers, promoting awareness about the Naya Swaraj range.
The campaign promises an array of exciting events, including tractor rallies and customer meets, uniting the Swaraj sales team, local farmers, channel partners, and influencers. Anticipated to attract enthusiastic participation, the initiative aims to connect with over 50,000 customers directly.
Flagging off the ‘Josh ka Swaran Utsav’ campaign from Swaraj’s Tractor's oldest manufacturing plant in Mohali, Mr. Hemant Sikka, President – of Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the celebration's significance. He stated, “As we embark on this momentous journey, we honor the invaluable role of farmers in Swaraj's success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India."
Mr. Harish Chavan, CEO – of Swaraj Division, Mahindra & Mahindra Ltd., highlighted the trust between Swaraj and its customers. He stated, “At Swaraj, we have the privilege to experience the unwavering trust and loyalty of our customers. The 'Josh ka Swaran Utsav' campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution to our success. By introducing Naya Swaraj, we aspire to continue our endeavor of empowering farmers and deepening our bond with them.”
During the campaign, Swaraj will showcase its latest range of tractors and farm equipment while seizing the opportunity to raise awareness about sustainable agriculture practices, reinforcing its commitment to environmental stewardship and agricultural sustainability.
Also Read: Good News for Agricultural Workers: Rs 7660 Per Month & More Benefits Ahead
Swaraj Tractors' 'Josh Ka Swaran Utsav' campaign embodies gratitude towards Indian farmers and introduces its innovative 'Naya Swaraj' range. Through engaging events and direct interaction, the campaign aims to strengthen bonds with over 50,000 customers nationwide, while promoting sustainable agriculture practices for a prosperous farming community.
Government to Distribute 1100 High-HP Tractors to Farmers for Efficient Stubble Management
The government will distribute 1100 high-HP tractors to farmers, improving stubble management and reducing air pollution from burning....
19-Sep-24 07:34 AM
Read Full NewsVST Zetor Range of Tractors Launched to Boost Farm Mechanization in Madhya Pradesh
The VST Zetor range of tractors brings advanced technology, power, and efficiency to boost farm mechanization in Madhya Pradesh....
17-Sep-24 01:08 PM
Read Full NewsMahindra’s ‘Tractor Tech’ Program Empowers 46 Youth in Jabalpur
Mahindra’s ‘Tractor Tech’ program trained 46 youth in Jabalpur, offering skills and job placements in the agriculture sector....
16-Sep-24 09:14 AM
Read Full NewsGovernment to Distribute 4,000 Tractors to Farmers Under New Scheme
The Chief Minister Tractor Distribution Scheme provides farmers with subsidized tractors and equipment, enhancing agricultural productivity and support....
11-Sep-24 11:08 AM
Read Full NewsAutoNxt Aims to Revolutionize Indian Farming with Commercial Electric Tractors and Advanced Technology
AutoNxt introduces India’s first electric tractors, offering a sustainable, cost-effective alternative to diesel with advanced technology and fast charging....
09-Sep-24 01:04 PM
Read Full NewsSwaraj Tractors Honored with CSR Award for 'Project Pani' by Rajasthan Government
Swaraj Tractors' 'Project Pani' won a CSR award for installing rainwater tanks in schools, benefiting 18,000 students in Rajasthan....
09-Sep-24 10:34 AM
Read Full NewsAd
Ad
Why Tractors Have No Colour Options: Discover the Reasons
19-Sep-2024
Tractor Battery: Essential Tips to Extend Its Lifespan
18-Sep-2024
Mahindra 575 DI XP Plus vs Swaraj 744 FE: A Detailed Tractor Comparison
13-Sep-2024
6 Features to Consider When Buying a Tractor: Beyond HP, Cylinders, and Price
11-Sep-2024
Top 10 Tractor Loan Providing Companies in India for Farmers in 2024
10-Sep-2024
Top 10 Fastest Growing Cash Crops to Maximize Profits on Your Farm
05-Sep-2024
View All Articles
As featured on:
Registered Office Address
Delente Technologies Pvt. Ltd.
M3M Cosmopolitan, 12th Cosmopolitan,
Golf Course Ext Rd, Sector 66, Gurugram, Haryana
pincode - 122002