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Mahindra Tractors celebrates Kisan Diwas with a digital campaign, encouraging gratitude for farmer’s contributions using the hashtag #ThankYouKisan.
Mahindra Tractors, part of the Mahindra Group, celebrated Kisan Diwas with a special digital campaign that honors Indian farmers. The initiative encourages people to show appreciation for farmers, highlighting their vital role in feeding the nation.
Building on last year’s theme, “Did you thank the farmer?”, this year’s campaign focuses on drawing a connection between food delivery workers and farmers. While we often thank delivery personnel for bringing food to our doorsteps, Mahindra emphasizes that farmers play an even more crucial role in ensuring every meal reaches us. The digital film released by Mahindra shows how food delivery apps have become a part of daily life, bringing people’s favorite meals from restaurants to their homes. It points out that the same appreciation given to delivery workers should also be extended to farmers.
As part of the campaign, Mahindra is urging people to express their gratitude to farmers on social media with the hashtag #ThankYouKisan.
Kisan Diwas, celebrated every year on December 23, marks the birth anniversary of Choudhary Charan Singh, India’s fifth Prime Minister and a strong supporter of farmers' rights. The day honors the contributions of farmers across the country.
Through this campaign, Mahindra Tractors continues to promote its commitment to supporting farmers, offering reliable tractors, financing options, and other solutions to improve their lives. The aim is to raise awareness and encourage gratitude toward those who work hard to keep our plates full.
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Mahindra Tractor’s Kisan Diwas campaign highlights the essential role of farmers in feeding the nation. By drawing a parallel between food delivery workers and farmers, it encourages people to show gratitude on social media with #ThankYouKisan. The initiative reflects Mahindra’s ongoing commitment to supporting farmers through innovative solutions and raising awareness about their invaluable contributions to society.