Mahindra Tractors Celebrates Kisan Diwas with Digital Tribute to Farmers

Key Highlights

• Mahindra Tractors celebrates Kisan Diwas with a digital tribute to farmers.
• The campaign encourages people to thank farmers on social media using #ThankYouKisan.
• Highlights farmer’s crucial role in providing food, compared to food delivery workers.
• Digital film showcases the importance of food delivery apps in urban life.
• The campaign aligns with Mahindra’s ongoing commitment to supporting farmers.

Mahindra Tractors, part of the Mahindra Group, celebrated Kisan Diwas with a special digital campaign that honors Indian farmers. The initiative encourages people to show appreciation for farmers, highlighting their vital role in feeding the nation.

A Parallel Between Food Delivery and Farmers

Building on last year’s theme, “Did you thank the farmer?”, this year’s campaign focuses on drawing a connection between food delivery workers and farmers. While we often thank delivery personnel for bringing food to our doorsteps, Mahindra emphasizes that farmers play an even more crucial role in ensuring every meal reaches us. The digital film released by Mahindra shows how food delivery apps have become a part of daily life, bringing people’s favorite meals from restaurants to their homes. It points out that the same appreciation given to delivery workers should also be extended to farmers.

Join the Movement with #ThankYouKisan

As part of the campaign, Mahindra is urging people to express their gratitude to farmers on social media with the hashtag #ThankYouKisan.

Celebrating Kisan Diwas: A Tribute to Farmers

Kisan Diwas, celebrated every year on December 23, marks the birth anniversary of Choudhary Charan Singh, India’s fifth Prime Minister and a strong supporter of farmers' rights. The day honors the contributions of farmers across the country.

Mahindra’s Ongoing Commitment to Farmers

Through this campaign, Mahindra Tractors continues to promote its commitment to supporting farmers, offering reliable tractors, financing options, and other solutions to improve their lives. The aim is to raise awareness and encourage gratitude toward those who work hard to keep our plates full.

Also Read: 80% Subsidy on Small Tractor for Potato Digging: Apply Now

CMV360 Says

Mahindra Tractor’s Kisan Diwas campaign highlights the essential role of farmers in feeding the nation. By drawing a parallel between food delivery workers and farmers, it encourages people to show gratitude on social media with #ThankYouKisan. The initiative reflects Mahindra’s ongoing commitment to supporting farmers through innovative solutions and raising awareness about their invaluable contributions to society.