FY2025 FADA Retail Tractor Sales Report: 8.83 Lakh Units Sold, Mahindra Leads Market with 23.57% Share

By Robin Kumar Attri

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Mahindra leads FY2025 tractor sales as total retail drops to 8.83 lakh units; Swaraj and Sonalika follow behind.

Key Highlights:

The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales data for the financial year 2024-25 (FY’25). According to the report, a total of 8,83,095 tractors were sold during FY’25, marking a slight drop from 8,92,410 units sold in FY’24.

This data was collected in collaboration with the Ministry of Road Transport & Highways and includes inputs from 1,378 out of 1,438 RTOs across India. Telangana data is not included in the report.

Also Read: FADA Retail Tractor Sales Report March 2025: 74,013 Units Sold, Mahindra Leads Market Again

Tractor Sales Performance in FY 2025

Here is the brand-wise comparison of tractor sales and market share for FY’25 and FY’24:

Tractor OEM

FY'25 Sales

Market Share FY'25

FY'24 Sales

Market Share FY'24

Mahindra & Mahindra Ltd (Tractor Division)

2,08,114

23.57%

2,04,726

22.94%

Mahindra & Mahindra Ltd (Swaraj Division)

1,65,562

18.75%

1,59,997

17.93%

International Tractors Ltd (Sonalika)

1,15,198

13.04%

1,14,228

12.80%

TAFE Ltd (Massey Ferguson)

99,286

11.24%

1,08,106

12.11%

Escorts Kubota Ltd (Agri Machinery Group)

87,628

9.92%

89,832

10.07%

John Deere India Pvt Ltd

67,518

7.65%

63,620

7.13%

Eicher Tractors

57,213

6.48%

59,538

6.67%

CNH Industrial (India) Pvt Ltd

35,763

4.05%

36,236

4.06%

Kubota Agricultural Machinery India Pvt Ltd

15,033

1.70%

17,691

1.98%

Others

31,780

3.60%

38,436

4.31%

Total

8,83,095

100%

8,92,410

100%

Brand-Wise Sales Highlights

Mahindra & Mahindra (Tractor Division)

The Mahindra tractor remained the top tractor seller in FY’25 with 2,08,114 units sold, gaining a 23.57% market share. It showed a marginal increase over last year’s 22.94% share with 2,04,726 units sold.

Mahindra Swaraj Division

Swaraj Division also performed well, holding the second position with 1,65,562 units sold and an 18.75% market share, up from 17.93% last year.

International Tractors Ltd (Sonalika)

Sonalika Tractors retained the third spot with 1,15,198 units, improving slightly from 1,14,228 units last year. Its market share increased to 13.04%.

TAFE Ltd (Massey Ferguson)

TAFE saw a decline in sales with 99,286 units, down from 1,08,106 units in FY’24. Its market share dropped to 11.24% from 12.11%.

Escorts Kubota Ltd

Escorts Kubota sold 87,628 units, showing a slight decline compared to 89,832 units in FY’24. Its market share reduced to 9.92%.

John Deere India

John Deere recorded a growth in sales, moving up to 67,518 units from 63,620 units. Market share improved to 7.65%.

Eicher Tractors

Eicher saw a slight drop, selling 57,213 units compared to 59,538 units last year. Its market share fell to 6.48%.

CNH Industrial (New Holland)

CNH Industrial sold 35,763 units, almost matching last year’s 36,236 units, keeping its market share steady at around 4.05%.

Kubota Agricultural Machinery

Kubota faced a noticeable decline, with 15,033 units sold, down from 17,691 units in FY’24. Market share fell to 1.70%.

Other Brands

All other tractor brands combined sold 31,780 units, showing a drop from 38,436 units last year, holding a 3.60% market share.

Also Read: Swaraj Tractors and Mahindra Susten Launch Punjab’s Largest Solar Captive Project

CMV360 Says

Tractor retail sales for FY2025 saw a minor decline of around 9,000 units compared to the previous year. Mahindra & Mahindra remained the clear market leader, with both its main division and Swaraj performing well. Brands like John Deere and Sonalika showed growth, while TAFE, Eicher, and Kubota witnessed a drop in sales.

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