Domestic Tractor Sales Report February 2024: Sales Drop By 16.59%, 51774 Units Sold


By Robin Kumar Attri

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Domestic tractor sales dropped by 16.59% in February 2024, with 51774 units sold. The industry anticipates a rebound.

Key Highlights

In February 2024, India's domestic tractor sales faced a setback with a notable decline of 16.59%. The industry sold 51774 units during this period, compared to the 62075 tractors sold in February 2023. Despite the drop, industry insiders remain optimistic about a potential resurgence in the upcoming season.

Table Indicating the Sales in Feb’23 & Feb’24 With Growth % as well as the Market Share (MS) for Feb’24, Feb’24 With the Market Share (MS) Year on Year (YoY) Bases

Manufacturer

Feb’24

Feb’23

Growth %

MS Feb’24

MS Feb’23

MS YoY

M&M Group

20121

24619

-18.27

38.86

39.66

-0.80

Tafe Group

8455

11233

-24.73

16.33

18.10

-1.77

Sonalika

6911

6994

-1.19

13.35

11.27

2.08

Escorts

6041

7245

-16.62

11.67

11.67

0

John Deere

5037

5761

-12.57

9.73

9.28

0.45

New Holland

2559

2556

0.12

4.94

4.12

0.83

Kubota

1228

1753

-29.95

2.37

2.82

-0.45

Preet

389

540

-27.96

0.75

0.87

-0.12

Indo Farm

355

472

-24.79

0.69

0.76

0.07

VST

237

331

-28.40

0.46

0.53

-0.08

Captain

220

290

-24.14

0.42

0.47

-0.04

ACE

171

225

-24

0.33

0.36

-0.03

SDF

50

56

-10.71

0.10

0.09

0.01

Total

51774

62075

-16.59

100

100

 

Domestic Tractor Sales February 2024 - Brand Wise

Mahindra Tractor

India's leading tractor manufacturer, Mahindra Tractor, reported a sales figure of 20121 tractors in February 2024, reflecting an 18.27% drop from the previous year. Additionally, the company experienced a 0.80% loss in market share during this period.

TAFE Group

TAFE Group faced a 24.73% decrease in domestic tractor sales, with 8455 units sold in February 2024 compared to 11233 units in February 2023. The company's market share saw a decline of 1.77%.

Sonalika

Sonalika sold 6911 tractors in February 2024, marking a marginal decrease of 1.19% from the previous year. The brand, however, saw a positive growth of 2.08% in its market share.

Escorts

Escorts reported a 16.62% decline in tractor sales, with 6041 units sold in February 2024. Despite the drop in sales compared to the 7245 units sold in February 2023, the company maintained its market share.

John Deere

In February 2024, John Deere sold 5037 tractors, experiencing a 12.57% decrease compared to the same month in 2023. Interestingly, the brand's market share saw a 0.45% increase.

New Holland

New Holland observed a slight sales increase of 0.12% with 2559 tractors sold in February 2024. The brand's market share grew by 0.83% during this period.

Kubota

Kubota faced a significant decline of 29.95% in tractor sales, with 1228 units sold in February 2024. The brand's market share also decreased by 0.45%.

Preet

Preet recorded a substantial 27.96% decrease in domestic tractor sales, with 389 units sold in February 2024. The company experienced a minor 0.12% drop in market share.

Indo Farm

Indo Farm tractors witnessed a 24.79% decline in sales, with 355 units sold in February 2024. The brand's market share decreased by 0.07%.

VST

VST reported a 28.40% decrease in domestic tractor sales, with 237 units sold in February 2024. The brand's market share fell by 0.08%.

Captain

Captain Tractor marked a significant 24.14% increase in sales, with 220 tractors sold in February 2024. However, the brand experienced a modest 0.04% drop in market share.

ACE

ACE tractor sales reported a 24.00% decline, with 171 units sold in February 2024. The brand's market share decreased by 0.03%.

SDF

SDF tractor sales observed a 10.71% decline, with 50 units sold in February 2024. The brand's market share increased by 0.01%.

Comments from Industry Experts

Hemant Sikka, President of Mahindra, commented on the overall performance, acknowledging the challenges in certain regions due to erratic monsoons. He expressed optimism, mentioning a favorable Rabi crop outlook and continued government support as factors that could boost tractor demand in the future.

Also Read: India's Domestic Tractor Sales Fall by 14.94% in January 2024: Only 55589 Units Sold

CMV360 Says

The comprehensive analysis of the Domestic Tractor Sales Report for February 2024 indicates a 16.59% decline in sales compared to the previous year. While challenges persist, industry players remain hopeful for a rebound in the upcoming agricultural season.