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Workmaster 105 by New Holland boosts Indian farming with advanced features, safety, and strategic market outreach for increased efficiency.
In a significant development for India's agriculture sector, New Holland has launched its first indigenous tractor exceeding 100 horsepower (HP), compliant with the TREM-IV emission standards. Named the Workmaster 105, this 106HP tractor is tailored for large-scale farming tasks and comes equipped with essential safety features crucial for the segment's needs.
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Mr. Narinder Mittal, the Country Manager & Managing Director of CNH India & SAARC, discussed the tractor's market potential and broader trends in India's agricultural machinery sector. Despite facing a challenging year with a 12-13% decline in the sector by May 2024, there's optimism for recovery in the latter half of the year. The industry is expected to see a decline of around 5-6% for the entire calendar year. Despite these challenges, the necessity for high-power machinery, especially for advanced farming, remains evident.
The Workmaster 105 addresses a niche yet growing market demand. Traditional small balers often require substantial manpower, a resource becoming scarce, particularly in states like Punjab and Haryana. With its high lift capacity, the Workmaster 105 meets the demand for larger and more efficient balers, enhancing productivity and efficiency in farming practices.
The tractor is engineered to meet stringent emission standards and boasts features like electro-hydraulic 4WD engagement and an air-suspended seat, prioritizing technology, comfort, and safety. With over 15,000 units sold in the US market, the Workmaster series has gained acclaim for its reliability and performance.
While New Holland isn't setting specific sales targets for the Workmaster 105, the company is confident in its potential. Initially focusing on markets in Punjab and Haryana, the scope will later expand to other regions for various applications. Furthermore, New Holland is exploring international markets, with recent sales in Saudi Arabia for trench-digging applications.
Priced at INR 29.5 lakh (ex-showroom), the Workmaster 105 represents a significant investment. However, New Holland offers extensive after-sales services and financing options through CNH Capital to support farmers. Emphasizing the importance of safety, comfort, and productivity, Mittal assured the readiness of their team to handle high-HP, technologically advanced tractors.
Looking ahead, New Holland aims to integrate advanced technologies like telematics and precision farming tools into its tractors, enhancing operational efficiency and reducing downtime. By leveraging strategic outreach and digital platforms, the company aims to promote Workmaster 105 and its innovative features across diverse farming communities in India.
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The introduction of New Holland's Workmaster 105 marks a significant advancement in India's agricultural machinery sector, addressing the growing need for high-power solutions. With its advanced features, safety measures, and strategic market approach, the tractor promises to enhance farming efficiency and productivity. New Holland's commitment to innovation and customer support signals a promising trajectory for the adoption of advanced technologies in Indian agriculture.