Mahindra Tractors' 60th Anniversary Celebration with 'Desh ka Tractor' Initiative

Key Highlights

• Mahindra Tractors celebrates 60 years and 40 lakh tractor sales milestone.
• Unveils the 'Desh ka Tractor' initiative with a soil-crafted sculpture tribute.
• The event was held at the Nagpur facility with CEO Vikram Wagh.
• Highlights commitment to innovation and sustainable farming solutions.
• The extensive network supports 40 lakh tractor owners nationwide.

Mahindra Tractors recently marked a significant milestone, celebrating 60 years of service and the sale of 40 lakh tractor units since 1963. This achievement was honored with the unveiling of the 'Desh ka Tractor: Mitti se Juda, Junoon se Saja' initiative, paying homage to India's farming community.

A Tribute to Indian Farming

The highlight of the celebration was a spectacular tractor-themed sculpture, resembling Mahindra's 'Yuvo Tech Plus models. Crafted from soils collected from over 4000 farms across India, the sculpture symbolizes the strength and diversity of Indian agriculture, reflecting the resilience of farmers.

Commitment to Innovation and Sustainability

'Mitti se Juda, Junoon se Saja' underscores Mahindra Tractor’s commitment to innovation in farming solutions tailored to diverse terrains. For six decades, Mahindra has dedicated itself to enhancing farming practices, aiming to improve livelihoods in India and globally.

Event Highlights

The unveiling ceremony took place at Mahindra's Nagpur manufacturing facility, with Vikram Wagh, CEO of Mahindra & Mahindra Ltd's Farm Division, leading the event. Wagh expressed gratitude to the farming community for their trust and partnership, which has been pivotal in Mahindra's journey.

Growth and Service Excellence

Mahindra's journey includes a robust lineup of over 390 tractor models and a network of more than 1200 dealers nationwide. This extensive network ensures prompt sales, service, and spare parts support to Mahindra's 40 lakh tractor owners, emphasizing customer satisfaction.

The 'Desh ka Tractor' initiative not only celebrates Mahindra Tractor’s legacy but also reaffirms its commitment to advancing farming practices and supporting farmers across India.

Also Read: Domestic Tractor Sales Rise by 3.86% in June 2024, Reaching 101,981 Units

CMV360 Says

Mahindra Tractor’s 60-year journey and the 'Desh ka Tractor' initiative stand as a testament to their dedication to Indian agriculture. With innovation and sustainability at its core, Mahindra continues to empower farmers with reliable solutions. As they celebrate 40 lakh tractor sales, their commitment to enhancing farming practices remains unwavering, reflecting their profound impact on the farming community's livelihoods nationwide.