Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold
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Domestic tractor sales fell by 1.33% in November 2024, with mixed performances across major brands and 71,300 units sold.
Key Highlights
- Domestic tractor sales in November 2024 declined by 1.33%, with 71,300 units sold compared to 72,259 in November 2023.
- M&M Group grew by 2.18%, selling 31,746 units and increasing its market share to 44.52%.
- John Deere saw 20.60% growth, selling 5,508 units, with its market share rising to 7.73%.
- Sonalika and Escorts Kubota faced significant declines in sales, dropping by 14.37% and 8.13%, respectively.
- Captain recorded the highest growth, up by 38.46%, selling 234 units and increasing its market share to 0.33%.
The domestic tractor industry in November 2024 witnessed a 1.33% decline in sales compared to the same period last year. A total of 71,300 tractors were sold, compared to 72,259 units in November 2023. While some manufacturers recorded positive growth, others faced significant challenges, impacting the overall industry performance.
Also Read: Domestic Tractor Sales Rise in October 2024: 1,44,675 Units Sold with 22.37% Growth
Domestic Tractor Sales Report Nov 2024 - Brand Wise Performance
Manufacturer | Nov 2024 Sales | Nov 2023 Sales | % Growth | Market Share Nov 2024 | Market Share Nov 2023 | Market Share Change |
M&M Group | 31,746 | 31,069 | +2.18% | 44.52% | 43.00% | +1.53% |
Tafe Group | 11,918 | 12,113 | -1.61% | 16.72% | 16.76% | -0.05% |
Sonalika | 8,812 | 10,291 | -14.37% | 12.36% | 14.24% | -1.88% |
Escorts Kubota | 8,730 | 9,503 | -8.13% | 12.24% | 13.15% | -0.91% |
John Deere | 5,508 | 4,567 | +20.60% | 7.73% | 6.32% | +1.40% |
New Holland | 3,014 | 3,076 | -2.02% | 4.23% | 4.26% | -0.03% |
Preet | 373 | 455 | -18.02% | 0.52% | 0.63% | -0.11% |
Indo Farm | 362 | 460 | -21.30% | 0.51% | 0.64% | -0.13% |
VST | 284 | 229 | +24.02% | 0.40% | 0.32% | +0.08% |
ACE | 257 | 272 | -5.51% | 0.36% | 0.38% | -0.02% |
Captain | 234 | 169 | +38.46% | 0.33% | 0.23% | +0.09% |
SDF | 62 | 55 | +12.73% | 0.09% | 0.08% | +0.01% |
Total | 71,300 | 72,259 | -1.33% | 100.00% | 100.00% | 0.00% |
M&M Group (Mahindra)
M&M Group (Mahindra Tractors) sold 31,746 units in November 2024, registering a growth of 2.18% compared to 31,069 units in November 2023. Its market share increased from 43.00% to 44.52%, marking an improvement of 1.53%. M&M Group continues to dominate the domestic tractor market, solidifying its position as the leading manufacturer.
Also Read: Mahindra Tractor Sales Report November 2024: 33,378 Units Sold, 4% Growth
Tafe Group
Tafe Group recorded sales of 11,918 units in November 2024, a slight decline of 1.61% from 12,113 units last year. Its market share also reduced marginally from 16.76% to 16.72%, a drop of 0.05%. Despite the minor setbacks, Tafe remains a key player in the industry.
Also Read: Massey Ferguson 254 DI Dynasmart CNG Tractor Launched in India
Sonalika
Sonalika reported a sharp 14.37% decline in sales, selling 8,812 units in November 2024 compared to 10,291 units last year. Its market share fell from 14.24% to 12.36%, a decrease of 1.88%. The decline highlights the brand's struggle to maintain its market position this month.
Escorts Kubota
Escorts Kubota sold 8,730 units in November 2024, down by 8.13% from 9,503 units in November 2023. Its market share dropped from 13.15% to 12.24%, reflecting a decrease of 0.91%. The brand’s performance indicates challenges in retaining its market presence.
Also Read: Escorts Kubota Tractor Sales Report November 2024: 8,974 Tractors Sold, 9.4% Drop
John Deere
John Deere emerged as one of the top performers, with sales of 5,508 units in November 2024, a remarkable 20.60% increase from 4,567 units in November 2023. Its market share grew from 6.32% to 7.73%, an improvement of 1.40%. This growth highlights the brand’s increasing popularity among farmers.
New Holland
New Holland sold 3,014 units in November 2024, slightly below the 3,076 units sold in November 2023, registering a decline of 2.02%. Its market share dipped marginally from 4.26% to 4.23%, a reduction of 0.03%. The brand continues to hold its position with a stable performance.
Preet
Preet recorded sales of 373 units in November 2024, an 18.02% drop from 455 units last year. Its market share decreased from 0.63% to 0.52%, a decline of 0.11%. The significant drop indicates challenges faced by the brand in maintaining sales momentum.
Indo Farm
Indo Farm sold 362 units in November 2024, a steep decline of 21.30% from 460 units in November 2023. Its market share dropped from 0.64% to 0.51%, a decrease of 0.13%. The figures reflect the brand's struggle to compete effectively in the market.