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Domestic tractor sales in India rose by 1.94% in July 2024, with 59,530 units sold amid varied brand performances.
In July 2024, domestic tractor sales in India saw a modest rise of 1.94%, with brands selling 59,530 tractors compared to 58,395 in July 2023.
Manufacturer | July '24 | July '23 | % Growth | MS July '24 | MS July '23 | MS YoY |
M&M Group | 25587 | 24168 | 5.87 | 42.98 | 41.39 | 1.59 |
Tafe Group | 10284 | 10492 | -1.98 | 17.28 | 17.97 | -0.69 |
Sonalika | 7493 | 7673 | -2.35 | 12.59 | 13.14 | -0.55 |
John Deere | 5614 | 5078 | 10.56 | 9.43 | 8.70 | 0.73 |
Escorts | 5346 | 5161 | 3.58 | 8.98 | 8.84 | 0.14 |
New Holland | 2201 | 2042 | 7.79 | 3.70 | 3.50 | 0.20 |
Kubota | 1194 | 1770 | -32.54 | 2.01 | 3.03 | -1.03 |
Captain | 482 | 606 | -20.46 | 0.81 | 1.04 | -0.23 |
Preet | 399 | 405 | -1.48 | 0.67 | 0.69 | -0.02 |
Indo Farm | 352 | 385 | -8.57 | 0.59 | 0.66 | -0.07 |
VST | 340 | 355 | -4.23 | 0.57 | 0.61 | -0.04 |
ACE | 188 | 208 | -9.62 | 0.32 | 0.36 | -0.04 |
SDF | 50 | 52 | -3.85 | 0.08 | 0.09 | -0.01 |
Total | 59530 | 58395 | 1.94 | 100.00 | 100.00 |
India's leading tractor manufacturer, Mahindra, achieved significant sales figures in July 2024, selling 25,587 tractors. This marks a 5.87% increase compared to the 24,168 units sold in July 2023. During this period, Mahindra also gained 1.59% in market share, reflecting their robust market presence and strategic growth.
TAFE experienced a slight dip in sales, with 10,284 tractors sold in July 2024, representing a 1.98% decrease from the 10,492 units sold in July 2023. Correspondingly, TAFE’s market share dropped by 0.69%, indicating a minor setback in their overall market performance.
Sonalika reported sales of 7,493 tractors in July 2024, a decrease of 2.35% from the 7,673 units sold in July 2023. Additionally, the brand saw a 0.55% decrease in market share. Despite the reduction in sales, Sonalika continues to maintain a significant market presence.
John Deere saw positive growth, selling 5,614 tractors in July 2024, up 10.56% from 5,078 units sold in July 2023. The brand's market share increased by 0.73%, reflecting their successful market strategies and increasing demand for their tractors. Notably, John Deere's sales were higher than Escorts in July 2024.
Escorts sold 5,346 tractors in July 2024, a 3.58% increase from the 5,161 units sold in July 2023. Despite the sales growth, the brand experienced a slight rise in market share by 0.14%, indicating competitive pressures in the market.
New Holland sold 2,201 tractors in July 2024, showing a 7.79% increase compared to 2,042 units sold in July 2023. The brand also saw a 0.20% increase in market share, indicating its growing acceptance and demand in the market.
Kubota faced a significant decline, selling 1,194 tractors in July 2024, down 32.54% from 1,770 units in July 2023. Additionally, their market share decreased by 1.03%, highlighting challenges faced by the brand in maintaining its market position.
Captain Tractor sold 482 units in July 2024, marking a substantial 20.46% decline from the 606 units sold in July 2023. The brand experienced a 0.23% drop in market share, indicating a need for strategic adjustments to regain market strength.
Preet reported sales of 399 tractors in July 2024, a 1.48% decrease from the 405 units sold in July 2023. The report also highlights a minor downward trend in market share by 0.02%, suggesting steady but challenging market performance.