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December 2024 tractor sales in India grew by 13.97%, with M&M leading and Sonalika achieving 31% growth.
In December 2024, the domestic tractor industry in India showed robust growth, with sales increasing by 13.97%. A total of 50,986 tractors were sold compared to 44,735 units in December 2023. This growth highlights positive trends in the sector, despite some brands facing challenges.
Also Read: Domestic Tractors Sales Report November 2024: 1.33% Decline, 71,300 Units Sold
Manufacturer | Dec'24 Sales | Dec'23 Sales | % Growth | MS Dec'24 (%) | MS Dec'23 (%) | MS YoY (%) |
M&M Group | 22,019 | 18,028 | 22.14 | 43.19 | 40.30 | +2.89 |
TAFE Group | 8,249 | 7,345 | 12.31 | 16.18 | 16.42 | -0.24 |
Sonalika | 7,632 | 5,826 | 31.00 | 14.97 | 13.02 | +1.95 |
John Deere | 5,192 | 4,223 | 22.95 | 10.18 | 9.44 | +0.74 |
Escorts Kubota | 5,016 | 5,731 | -12.48 | 9.84 | 12.81 | -2.97 |
New Holland | 1,567 | 2,064 | -24.08 | 3.07 | 4.61 | -1.54 |
Preet | 318 | 421 | -24.47 | 0.62 | 0.94 | -0.32 |
Indo Farm | 294 | 412 | -28.64 | 0.58 | 0.92 | -0.34 |
VST | 235 | 265 | -11.32 | 0.46 | 0.59 | -0.13 |
ACE | 230 | 203 | 13.30 | 0.45 | 0.45 | 0.00 |
Captain | 192 | 176 | 9.09 | 0.38 | 0.39 | -0.02 |
SDF | 42 | 41 | 2.44 | 0.08 | 0.09 | -0.01 |
Total | 50,986 | 44,735 | 13.97 | 100.00 | 100.00 | 0.00 |
M&M Group (Mahindra Tractors) led the market with exceptional growth, selling 22,019 tractors in December 2024. This marks a 22.14% rise compared to the 18,028 units sold in December 2023. Additionally, the company's market share increased by 2.89%, reflecting their strong market presence and strategic planning.
Also Read: Mahindra Tractor Sales Rise in December 2024, Showing 22% Growth
TAFE group recorded moderate growth, selling 8,249 tractors in December 2024—a 12.31% increase from 7,345 units in December 2023. However, TAFE’s market share saw a slight dip of 0.24%, indicating mixed performance.
Sonalika achieved remarkable growth, with 7,632 tractors sold in December 2024, a 31.00% increase from 5,826 units in December 2023. The brand also gained 1.95% in market share, showcasing its growing dominance.
John Deere saw impressive growth, selling 5,192 tractors in December 2024, up 22.95% from 4,223 units in December 2023. The brand’s market share rose by 0.74%, overtaking Escorts Kubota in sales.
Escorts Kubota reported a decline, selling 5,016 tractors in December 2024—12.48% less than the 5,731 units sold in December 2023. The brand’s market share fell by 2.97%, highlighting challenges in maintaining its position.
Also Read: Escorts Kubota Tractor Sales Report December 2024: 5,016 Tractors Sold with 12.5% Decline
New Holland faced significant challenges, with sales dropping by 24.08%. The brand sold 1,567 tractors in December 2024 compared to 2,064 units in December 2023. Their market share decreased by 1.54%.
Preet sold 318 tractors in December 2024, a 24.47% decline from the 421 units sold in December 2023. The brand’s market share also dropped by 0.32%.
Indo Farm sold 294 tractors in December 2024, marking a 28.64% decrease from the 412 units sold in December 2023. Their market share fell by 0.34%, indicating competitive pressure.
Also Read: Indo Farm Equipment to Raise ₹260 Crore via IPO Opening Dec 31