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Domestic tractor sales grew 3.74% in September 2024, with Mahindra leading, while some brands saw mixed performance.
The domestic tractor market in September 2024 showed a positive performance, with total sales reaching 1,00,542 units. This reflects a 3.74% growth compared to the 96,916 units sold during the same month in 2023. Several manufacturers witnessed significant growth, while others saw some declines in their sales and market shares.
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Manufacturer | Sep '24 | Sep '23 | % Growth | MS Sep '24 | MS Sep '23 | MS YoY |
M&M Group | 43,201 | 42,034 | 2.78% | 42.97% | 43.37% | -0.40% |
Tafe Group | 17,984 | 18,244 | -1.43% | 17.89% | 18.82% | -0.94% |
Sonalika | 14,309 | 13,732 | 4.20% | 14.23% | 14.17% | 0.06% |
Escorts Kubota | 11,985 | 11,334 | 5.74% | 11.92% | 11.69% | 0.23% |
John Deere | 7,004 | 6,125 | 14.35% | 6.97% | 6.32% | 0.65% |
New Holland | 4,503 | 3,767 | 19.54% | 4.48% | 3.89% | 0.59% |
Preet | 436 | 427 | 2.11% | 0.43% | 0.44% | -0.01% |
Indo Farm | 341 | 406 | -16.01% | 0.34% | 0.42% | -0.08% |
ACE | 318 | 210 | 51.43% | 0.32% | 0.22% | 0.10% |
VST | 268 | 269 | -0.37% | 0.27% | 0.28% | -0.01% |
Captain | 138 | 301 | -54.15% | 0.14% | 0.31% | -0.17% |
SDF | 55 | 67 | -17.91% | 0.05% | 0.07% | -0.01% |
Total | 1,00,542 | 96,916 | 3.74% | 100.00% | 100.00% |
M&M Group, also known as Mahindra Tractors, maintained its leadership position in the market with 43,201 units sold in September 2024. This marked an increase of 2.78% from the 42,034 units sold in September 2023. However, despite the rise in sales, Mahindra's market share decreased slightly, dropping from 43.37% to 42.97%, reflecting a 0.40% reduction year-over-year (YoY).
Also Read: Mahindra Tractor September 2024 Sales Report: 44,256 Units, 3% Growth
Tafe Group, one of the prominent players in the tractor industry, saw a slight drop in sales during September 2024. The company sold 17,984 units, down from 18,244 units in September 2023, indicating a 1.43% decline. Additionally, Tafe's market share fell from 18.82% to 17.89%, a decrease of 0.94%.
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Sonalika Tractors had a positive performance in September 2024, with sales rising by 4.20%. The company sold 14,309 units, compared to 13,732 units in September 2023. Their market share also saw a small improvement, increasing from 14.17% to 14.23%, reflecting a stable position in the market.
Also Read: Sonalika Tractors Sets Record with 63,136 Units Sold in FY25
Escorts Kubota continued its upward trajectory in September 2024, selling 11,985 units, a 5.74% increase compared to the 11,334 units sold in September 2023. Their market share also grew slightly, from 11.69% to 11.92%, representing a 0.23% increase.
Also Read: Escorts Kubota September 2024 Sales Report: 12,380 Units, 2.5% Growth
John Deere performed notably well in September 2024, with sales rising to 7,004 units, a 14.35% jump from the 6,125 units sold in September 2023. The company’s market share increased by 0.65%, rising from 6.32% to 6.97%, marking a strong presence in the industry.
New Holland saw remarkable growth in September 2024, with 4,503 tractors sold, a 19.54% increase from the 3,767 units sold in the same month last year. Their market share also improved, rising from 3.89% in September 2023 to 4.48% in September 2024, reflecting a 0.59% growth.
Preet Tractors sold 436 units in September 2024, up slightly from the 427 units sold in September 2023, showing a 2.11% growth. Despite the rise in sales, their market share dropped by 0.01%, standing at 0.43% in September 2024 compared to 0.44% the previous year.
Indo Farm Tractors experienced a tough month in September 2024, with sales dropping by 16.01%. The company sold 341 units, down from 406 units in September 2023. Their market share also decreased, falling from 0.42% to 0.34%, a reduction of 0.08%.
ACE Tractors recorded impressive sales growth in September 2024, with 318 units sold, up from 210 units sold in September 2023, reflecting a 51.43% increase. Their market share rose to 0.32% in September 2024, compared to 0.22% the previous year, showing a 0.10% improvement.
VST Tillers and Tractors saw a little change in sales in September 2024, selling 268 units, just below the 269 units sold in September 2023. This represents a minor decline of 0.37%. Their market share remained nearly unchanged, decreasing slightly by 0.01% to 0.27% in 2024.
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Captain Tractors faced a sharp decline in sales in September 2024, with only 138 units sold compared to 301 units in September 2023, reflecting a significant drop of 54.15%. Their market share fell to 0.14% in September 2024, down from 0.31% last year, with a decline of 0.17%.
SDF Tractors sold 55 tractors in September 2024, down from 67 tractors in the same period last year. This represents a 17.91% decline in sales. Their market share also decreased slightly by 0.01%, standing at 0.05% in September 2024 compared to 0.07% in 2023.
Also Read: Retail Tractor Sales Report for September 2024: Growth of 14.65% in Sales
In September 2024, the domestic tractor market saw overall growth, with some manufacturers like John Deere and New Holland posting strong gains. However, companies like Tafe Group and Captain Tractors experienced declines, highlighting a mixed performance across the industry. Mahindra maintained leadership despite a slight dip in market share.